Oracle CX Marketing

CX Marketing Products

Eloqua

Used predominantly for B2B audience.

• Segment and target with precision: Combine behavioural and firmographic data from various sources to build, filter, and segment audiences for precise targeting based on specific attributes and interests.
• Lead Management: Comprehensive lead scoring, nurturing, and management capabilities.
• Campaign Management: Advanced tools for creating, executing, and measuring omni-channel marketing campaigns, including email, native SMS messaging, display search, web, video, social, etc.
• Sales Integration: connect Eloqua with your CRMs via plug-and-play and secure cloud apps to automatically route the most engaged leads and conversation-ready opportunities to your sales team in minutes,
• Analytics and Reporting: Leverage AI to efficiently select the right audiences, quickly create personalized campaign assets, engage customers intelligently with relevant emails at the right time, and deliver the best customer experiences possible

Responsys

Used predominantly for B2C audience.

• Advanced segmentation: better align your audience to your campaign. Find customer potential hidden within complex data relationships with AI-enabled RFM and customer lifetime value tools. Use fatigue analysis to identify “oversaturated” customers and devise better messaging cadences for higher-quality conversions.
• Personalization: Produce inspiring email marketing messages simply and efficiently with dynamic personalization that ensures every customer is treated as an individual. Achieve enterprise scale without sacrificing customer preferences.
• Data Integration: Integrates with various data sources to provide a unified view of the customer.
• Optimize customer journeys to improve opens, clicks, and conversions. Intelligent switch automatically selects the best campaign, channel, and time to deliver an email to each customer or potential customer. You’ll spend less time developing customer journeys while minimizing errors and improving customer experience.
• Easily connect customer loyalty programs to digital marketing initiatives. Ensure customers stay current and connected while rewarding them for their loyalty and advocacy.
• Purpose-built AI: use a RFM dashboard to find your best customers across email, mobile apps, and SMS. Identify those with the highest potential and run a fatigue analysis to avoid message fatigue—without having to rely on a data scientist.

Oracle Unity Customer Data Platform

Oracle Unity Customer Data Platform transforms enterprise-wide customer data silos into actionable, trusted, and AI-enabled customer profiles to produce business outcomes such as improved customer acquisition, engagement, and loyalty. With complete and unified data, enterprises can create and activate audiences, generate more conversation-ready opportunities, personalize experiences, uncover insights, and optimize service operations.

• Gain valuable insights about customer behaviour and fine-tune targeting by using more than 80 behavioural scores, such as engagement score by channel, churn likelihood, and purchase propensity.
• With more than 27 ready-to-use AI models, you can enable predictive scoring, propensity, calculations, lookalike generation, and real-time recommendations to predict and personalize the customer experience in the moment. Leverage ML models unique to your business by bringing your own model into Oracle Unity CDP to re-train and calculate scoring values.
• Make use of out-of-the-box B2B, B2C, and B2B2C models to help your enterprise accelerate time to deployment and deliver use case outcomes faster.
• Better understand the entire customer journey, target more precisely, create and deliver more targetable media campaigns, and generate higher returns on ad spend with Oracle Unity's integrations across ad platforms such as X (formerly known as Twitter), Meta, LinkedIn, and LiveRamp.
• Integrate with the apps you already use to deliver seamless experiences across all customer touchpoints.