Optimising Higher Education Student Lead Generation
Common Key Challenges:
- Lack of Data Strategy: Without a comprehensive approach to collecting both first and third-party data across digital and physical channels, universities struggle to gain insights into their prospective student base.
- Inconsistent Nurture Journeys: Creating cohesive and structured nurture journeys, as well as outbound sales processes, poses a significant challenge. Without consistency, potential leads may slip through the cracks.
- Difficulty Identifying High-Converting Leads: The inability to identify and prioritize high-converting leads to inefficient resource allocation and missed opportunities for engagement.
- Lead Routing Challenges: Ensuring new leads are routed to the appropriate person or team is essential for timely and personalized follow-up.
- Lack of Channel Performance Visibility: Without the ability to determine which channels are performing well, universities struggle to allocate resources effectively.
- Poor Event Lead Management: Despite events being a high-converting channel, universities face challenges in effectively managing event leads and capitalizing on their potential.
- Resource Constraints for Multi-Channel Strategies: Limited resources make it challenging for universities to implement and manage multi-channel contact strategies effectively.
- Data Architecture Issues: Data architecture challenges hinder the ability to deduplicate contacts at the lead stage, leading to inaccuracies and inefficiencies in lead management.
How Kyte Consulting Can Help:
Kyte Consulting specializes in optimising higher education student engagement strategies through the smart use of data and technology. Leveraging their expertise, they offer tailored solutions to address the challenges faced by universities in Australia:
- Lead Data Model Implementation: Kyte Consulting works with universities to establish robust lead data models for digital and physical lead capture events. We leverage platforms like Eloqua for capturing third-party data and employ progressive profiling to gather first-party data efficiently.
- Customer-Centred Nurture Journeys: Kyte Consulting designs nurture journeys with a customer-centric approach, ensuring that outbound touchpoints align with the recipient's interaction with content or milestones, tapping into “Moments of Truth” and nudging a student along the Discovery – Research – Application process.
- Lead Scoring Solutions: Kyte Consulting develops suites of dashboards to aid in lead scoring, enabling team members to identify high-converting groups effectively.
- Streamlined Lead Distribution: Kyte Consulting implements lead distribution solutions to ensure new leads are routed to the appropriate individuals or teams promptly.
- Channel Performance Analysis: Kyte Consulting sets up detailed lead source tracking to analyse channel performance effectively, enabling informed resource allocation.
- Effective Event Lead Management: We develop strategies and processes for capturing event registrations and attendance, followed by tailored nurture journeys to capitalise on event leads' potential.
- Utilisation of AI and Automation: Kyte Consulting leverages Oracle Fusion technology to leverage AI-driven enquiry responses, FAQ integration, and contact centre solutions to enhance engagement and streamline communication processes.
- Robust Data Architecture: Kyte Consulting establishes Oracle-based data architectures tailored to the unique needs of the higher education sector in Australia, addressing challenges related to data deduplication and management.
Kyte Consulting offers universities in Australia a pathway to success in optimizing their student lead funnels. By leveraging the power of data and technology, institutions can overcome common challenges and drive success in attracting and nurturing prospective students.
Author: Anita Parer / CEO Kyte Consulting