Kyte Expert Interview: Shahyan Shabbir

Shahyan Shabbir, a seasoned Business Transformation Leader and former CIO/CISO at Nova Systems, recently shared insights on his collaboration with Kyte to develop a global CX Transformation roadmap.

He emphasised the critical role of transforming CRM into a strategic asset to achieve business goals. Shabbir also highlighted that conducting a capability assessment across service, sales, and marketing is essential for understanding an organisation’s current state. This assessment establishes a baseline for driving targeted, impactful improvements.

Customer Experience is a key differentiator.

Empowering businesses to thrive in the Experience Economy by creating transformative customer and employee experiences that drive growth, loyalty, and innovation.

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